Khatawat Mubdiah, a homegrown Saudi logistics company, is breaking new ground in the delivery sector by combining local entrepreneurship with advanced digital tools. The company has overcome operational challenges that once limited rider productivity and overall growth.

Before its transformation, riders completed fewer than 10 orders per day due to fragmented operational visibility and inefficient order allocation.

“Our goal has always been to grow sustainably while ensuring that our riders earn a fair and consistent income,” said Dr. Lina Khaled, General manager and Co-founder of Khatawat Mubdiah.

On 17 April 2025, Khatawat Mubdiah partnered with Keeta, the international subsidiary of Meituan, gaining smarter order distribution, structured performance monitoring, and full operational visibility. As a result, riders now complete an average of 15+ orders per day, with operational training, performance reviews, and smart invoicing improving efficiency and accountability across the fleet.

The transformation has been tangible: rider productivity has increased by over 50%, the company has consolidated a fleet of 50+ riders under the new model, and plans are underway to hire 100+ additional riders, including international talent.

“Khatawat Mubdiah’s journey shows what’s possible when Saudi companies combine ambition with the right digital tools,” said Alex Wei, Logistics General Manager of Keeta Middle East. “We are proud to support their growth and help elevate the delivery experience for both riders and customers.”

Khatawat Mubdiah’s success reflects the resilience of Saudi businesses and aligns with Vision 2030 goals of fostering innovation, employment, and digital transformation. The company sets an inspiring example of how local operators can thrive, innovate, and create meaningful impact for communities, customers, and employees alike.