As part of its strategic expansion plans and in alignment with Saudi Vision 2030, Alesayi Motors, the official distributor of Mitsubishi Motors and FUSO in Saudi Arabia, has inaugurated its new state-of-the-art and fully integrated showroom in Dammam. This facility aims to deliver an exceptional customer experience, reflecting the company’s ongoing commitment to innovation and excellence in the automotive industry.

The opening aligns with Mitsubishi’s global corporate identity, showcasing a sleek and interactive retail concept. The new showroom includes a dedicated space for Mitsubishi vehicles, designed to offer a comprehensive and immersive customer journey. Additionally, it features a standalone showroom for FUSO trucks, a key player in the Kingdom’s commercial transport and retail logistics sectors. The FUSO space has been engineered to address local market demands through a wide range of smart, durable solutions tailored to the Saudi operating environment.

The launch event was attended by senior executives, including the CEO and Managing Director of Alesayi Motors, who described the opening as “a cornerstone of the company’s long-term development and expansion roadmap.” He also highlighted the new facility’s potential to redefine customer experience while embodying Mitsubishi’s global vision of advanced, reliable mobility solutions tailored to local needs.

The Dammam showroom is equipped with a cutting-edge maintenance center featuring the latest diagnostic and service technologies. It also includes a spacious spare parts warehouse, ensuring timely support and operational efficiency.

In line with Alesayi’s commitment to social responsibility, the new branch will also act as a community hub, hosting industry-related events, training programs, and workshops aimed at developing Saudi talent and supporting the national automotive ecosystem. This investment is a strong reaffirmation of Alesayi Motors’ dedication to the goals of Vision 2030 and its role in boosting economic growth across the Eastern Province and the Kingdom at large.