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Black to Black: Rolls-Royce Black Badge Edition
By Roger HarrisonSaudi GazetteIn terms of paint colours for cars, the wheel has turned full cycle; black has become the new black. The Black Badge edition of the current Rolls-Royce models is about as far from the ordinary identical production-line series cars that pace the streets as it is possible to get. And the Black Badge series cars don’t ‘pace’; they prowl.The average age of Rolls-Royce customers is 43 years, down from 55 not many years ago. The Black Badge Wraith, a bold development by Rolls-Royce, is the result of making a decision on a tricky dilemma, which was how to appeal to a new younger generation of very wealthy clients without alienating the older loyal backbone of traditional customers.The car was born entirely from customer demand. The company says that younger...
April 22, 2017
Black to Black: Rolls-Royce Black Badge Edition
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