Giordano Saudi Arabia commemorated its 30th anniversary with a grand celebration that honored three decades of growth, partnership, and innovation in the Kingdom’s retail landscape.

The event brought together loyal customers, mall partners, and long-serving team members who have been integral to the brand’s enduring success. The evening featured heartfelt recognitions, a mini fashion show tracing Giordano’s evolution from 1993 to 2025, and an inspiring video presentation reflecting the parallel journeys of Giordano and Saudi Arabia — both driven by ambition, innovation, and shared values.

Hani Abdulaziz Saab, Chairman of the Board of Directors of Giordano Saudi Arabia, said: “This milestone represents more than three decades of business success; it embodies our partnership with the people of Saudi Arabia. Giordano’s journey here has been defined by integrity, teamwork, and consistency — values that reflect the very essence of the Kingdom’s progress. We look forward to building on this legacy as we embrace the opportunities
ahead.”

Colin Currie, CEO of Giordano International, who flew in from the brand’s headquarters in Hong Kong to attend the gala event, added: “Saudi Arabia holds a special place in Giordano’s history. We have grown for 30 years, and the team in Saudi Arabia has exemplified the brand’s philosophy with excellence and authenticity, creating a strong connection with customers across the Kingdom.”

Ahmadullah, Managing Director of Giordano Saudi Arabia, remarked: “This celebration is more than a milestone — it’s a tribute to everyone who made this journey possible. Our success is built on trust, teamwork, and the timeless values of Giordano — Quality, Knowledge, Innovation, Simplicity, and Service.”

The 30th Anniversary event reaffirmed Giordano’s leadership in casual apparel retail and its commitment to supporting Vision 2030 by continuously elevating customer experience, nurturing local talent, and strengthening partnerships across the Kingdom.

GIORDANO International
Giordano is an internal apparel retailer with a portfolio of brands, including Giordano, with its men’s, women’s and children’s wear divisions, Giordano Ladies, Beau Monde, and other owned and licensed brands. Established in 1981, Giordano now has over 1,700 stores in 30 countries worldwide. Giordano is listed on the Main Board of The Stock Exchange of Hong Kong Limited (Stock code: 0709).

GIORDANO Saudi Arabia
Giordano embodies contemporary lifestyle choices – simplicity in design and quality in substance. Its commitment to superior service, excellent quality, and great value has enabled the company to execute its multi-market, multi-brand strategy successfully. Giordano today is one of the top five clothing retailers in the whole Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating its global appeal.
The heart of the Giordano system is its customer responsiveness. Information, speed, and simplicity are the key components driving the entire operation. Giordano’s brand philosophy is modern simplicity and style, where less is more, accentuating and enhancing an individual’s inner beauty through modern, classic, and timeless clothes. In an industry constantly adapting to changing trends that drive up production costs, Giordano has developed a flexible approach to fashion retail.