“You don’t understand me!”

“I feel stuck!”

Breaking up is hard. But what if it's not your partner, but your phone that's holding you back?

Samsung Electronics MENA wants to remind you that sometimes, the problem isn't you, it's your phone.

Many consumers upgrade their phones each year, but they’re sometimes disappointed to find that their new phones offer little in the way of improvement and inspiration over the one they just replaced. Which is why it's time to rediscover the thrill of technology that truly transforms your experience and unlocks new possibilities.

Samsung MENA’s #YouDeserveMore is a bold new campaign that aims to inspire people to break free from the familiarity of their phones and try something that truly delivers what it promises – Samsung’s latest Galaxy Z Fold7 and Galaxy Z Flip7 that offer a new world of possibilities, features, and total freedom.

At the heart of the campaign is deconstructing the feeling of compromise that comes with familiarity. One of the standout moments captures people saying those words in frustration. It all sounds like a disagreement between partners – until it becomes clear they are actually talking to their phones. It’s the first sign of a break up that’s about to take place.

The story then shifts to reveal how life is better with Samsung’s superior, seamless user experience. With Samsung’s latest showstoppers – the Galaxy Z Flip7 and Galaxy Z Fold7 – users gain access to the ultimate AI-powered tools, a best-in-class camera experience, and sleek innovations designed to turn heads.

“This campaign redefines switching as moving forward with smarter innovations that align with ambition and lifestyle, rather than leaving something behind,” said Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA. “Switching is freedom – freedom to choose better, and freedom to expect more.”

The integrated campaign is now live across social media, featuring a hero film, more than 30 influencer-led content pieces, and impactful short-form videos. Creator-driven storytelling and trial-based switching incentives keep the momentum strong and the energy high.

If you’re worried about the hassle of migrating everything on your current phone to your new one, Samsung Smart Switch effortlessly bring everything with you – photos, contacts, messages, and more to a new Galaxy device.

It's time to say goodbye to fear and hello to freedom. There's nothing to fear as Samsung’s got it all covered. Learn more here: https://www.samsung.com/sa_en/you-deserve-more/