RIYADH — Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), announced the release of a new promotional video titled “Try Not To React” featuring global content stars Speed, KSI, and MrBeast as part of the campaign for Riyadh Season 2025.

The short film showcases an unconventional face-off between Speed and KSI, who attempt to suppress all emotions and facial expressions while facing a series of surprising and competitive scenarios.

The challenge unfolds across Riyadh Season landmarks including Boulevard World, the Joy Awards, and a boxing-inspired setup, adding intensity to the contest.

The video also introduces a new Riyadh Season zone dedicated to MrBeast, offering visitors immersive and innovative challenges that add a fresh global dimension to this year’s edition.

The promo ends with Speed crowned winner over KSI in a heated finale, underscoring the diversity, creativity, and global appeal that define Riyadh Season. — SG