In a step that reflects a shared commitment to fostering innovation and driving impact, "Elm" Company and "One" Group for Communications and Marketing have signed a Memorandum of Understanding (MoU) aimed at enhancing collaboration to support local content and activate their strategic partnership across various fields, following best industry practices and professional standards.

The MoU outlines the development of joint, high-impact initiatives in the Hajj and Umrah sectors, contributing to improved service quality and greater integration between both parties.

It also includes an agreement to promote collaboration in supporting local content within the communications and marketing procurement sector, through the Tasharok platform owned by One Group—one of the leading tools for empowering local content in the industry.