The renowned global apparel retailer Giordano has unveiled its "Giordano x Kung Fu Panda" collaboration series to celebrate the New Year 2025.
This marks Giordano's inaugural partnership with DreamWorks Animation’s beloved Kung Fu Panda franchise, harnessing the positive attributes associated with martial arts to present a vibrant and exclusive apparel collection for men, women, and children. The collection embodies the essence of Kung Fu Panda's martial arts poses, aiming to communicate vital messages about respect, harmony, fairness, and self-reliance.
The collaboration also includes engaging in in-store activities and unique Kung Fu Panda-themed content on social media platforms.
Through initiatives like this, Giordano continues to enhance its global brand presence, advancing its growth strategy while celebrating cultural moments that resonate with its diverse audience.
Combining contemporary designs, high-quality materials, and comfortable silhouettes, the collection features bold prints that reflect the festive spirit.
Limited-edition items are available both in stores and online across key markets, including China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, the UAE, and Saudi Arabia.
The collection offers a variety of hoodies, T-shirts, and jackets, along with coordinated family sets that are perfect for holiday celebrations.
“As the New Year symbolizes fresh beginnings and opportunities for growth, we are delighted to collaborate with Kung Fu Panda to bring Giordano's vision of a 'World Without Strangers' to life. This partnership enables us to connect with our customers in a meaningful yet enjoyable manner, while also presenting an exciting collection suitable for families," stated Ahmedullah, Managing Director of Giordano Saudi Arabia. "At Giordano, our objective is to seamlessly integrate creativity, quality, and inclusivity to craft memorable experiences for our shoppers."
Colin Currie, CEO of Giordano International, noted: “By enhancing our global retail operations, creating engaging store narratives, and improving product assortment availability, we have successfully achieved positive sales growth and expanded our customer base. This encouraging performance has established a solid foundation for our five-year strategic plan, ‘Beyond Boundaries.’”
This collaboration marks a pivotal milestone in Giordano's endeavor to blend style with purposeful storytelling, providing customers with an opportunity to embrace the New Year with flair.
Giordano embodies contemporary lifestyle choices – simplicity in design and quality in substance. Its commitment to superior service, excellent quality, and great value has enabled the company to execute its multiple-market and multiple-brand strategy successfully. Giordano today is one of the top five clothing retailers in the whole Arab region. The brand’s merchandise mix of relaxed and smart casuals has proven popular for all age groups and nationalities, demonstrating its global appeal for the brand.
The heart of the Giordano system is that it is customer-responsive. Information, speed, and simplicity are the key components driving the entire operation. Giordano’s brand philosophy is modern simplicity and style - where less is more and a style that accentuates and enhances an individual’s inner beauty through modern, classic, and timeless clothes. In an industry constantly adapting to changing trends that result in rising production costs, Giordano has developed a flexible approach to fashion retail.
