Museums are home to ancient artefacts and relics of bygone eras. Cigarettes belong there, but current policies to reduce smoking prevalence are not working fast enough and may be prolonging the problem.

Traditional measures to end smoking focus on discouraging people from starting and encouraging existing smokers to stop, but today, these measures can be paired with other strategies to secure a smoke-free future even faster.

Quitting tobacco and nicotine altogether is always the best choice, but the reality is that many don’t. Smoke-free products exist to give adult smokers who don’t quit a better choice than continuing to smoke.

What is the true cause of disease?

It’s often misunderstood, but the high levels of harmful chemicals in the smoke of a burning cigarette are the primary cause of smoking-related disease.

Smoke-free products are however, just that – free of smoke, which means they can produce considerably lower levels of harmful chemicals. They’re not risk-free and contain nicotine, which is addictive, but the potential reduction in harmful chemicals compared to cigarettes can make them a far better choice for adult smokers than continuing to smoke.

With every product, it’s important to do your research, choosing an alternative that’s been backed by science, tested thoroughly, and comes from a reputable retailer.

Smoke-free alternatives can play a crucial role in reducing smoking rates by informingadult smokers who don’t quit to discover better alternatives. By switching to a smoke-free product, they too can leave cigarettes well and truly in the past.

Sponsored by Philip Morris Management Services (Middle East) Limited