Saudi Gazette report
LONDON — Saudi-born, British-bred designer Somy Madani is set to unveil her latest collection, “Malikat,” at an exclusive event at the Ham Polo Club during London Fashion Week on September 19th.
Known for her intricate storytelling through fashion, Madani’s latest collection draws inspiration from the ancient Arabian Nabatean queens, blending Eastern opulence with Western modernity to create a unique fusion of cultural influences.
Somy Madani’s "Malikat" collection is more than just a showcase of high fashion; it is a cultural statement.
“The Malikat collection is a fusion of ancient and contemporary aesthetics, inspired by the opulent lifestyle of the Nabatean queens. We've blended traditional Eastern elements, such as intricate embroidery, rich fabrics, and bold colors, with modern silhouettes and innovative design techniques,” Madani explained. This unique blend creates a collection that celebrates both the past and the present, resonating with a global audience.
The Ham Polo Club will transform into a magical setting for the unveiling of "Malikat," combining the excitement of a polo match with the elegance of couture fashion. “Attendees can expect a captivating atmosphere filled with the excitement of a polo match, the elegance of couture fashion, and the allure of networking with influential individuals,” Madani shared.
The event promises an unforgettable experience, featuring a choreographed runway show, live music, exquisite cuisine, and opportunities to connect with members of Royal families, diplomats, and celebrities.
For Madani, showcasing her Saudi heritage in a city like London is not just a personal passion but a professional mission.
“My Saudi heritage is deeply ingrained in my identity as a designer. It's essential for me to showcase the rich cultural tapestry of Saudi Arabia through my work, especially in a global city like London,” Madani noted.
By weaving traditional elements into her designs, Madani aims to challenge stereotypes and introduce a fresh perspective on Middle Eastern fashion.
Madani’s work often balances traditional elements with contemporary design, striking a harmonious blend between honoring cultural heritage and embracing modern trends.
“We’re not followers of trends; we're creators of them. Our focus is on crafting timeless pieces that tell stories and make a statement,” she emphasized. By prioritizing quality, craftsmanship, and cultural heritage, Somy London stands out in the global fashion scene as an ethical luxury brand committed to creating pieces that endure.
As the founder of Somy Talents Academy, Madani is deeply committed to nurturing young designers. She recognizes the unique challenges they face, from increased competition to the pressure of sustainability.
“At Somy Talents Academy, we provide mentorship, workshops, and industry connections to help emerging designers find their authentic voice,” she said. Madani’s approach aims to empower the next generation of designers, supporting them in establishing their own niche in the competitive fashion industry.
Looking ahead, Madani is excited about expanding her brand’s global presence and bringing her collections to new markets, including Saudi Arabia. “Our dream is to become a global leader in sustainable and ethical luxury fashion. We're exploring new ways to innovate, like using eco-friendly materials and collaborating with other brands,” she revealed. Madani also hinted at upcoming projects, including a fashion show in the stunning city of AlUla, Saudi Arabia, and a potential masterclass collaboration with the Fashion Commission in Riyadh.
Reflecting on her own journey, Madani offers invaluable advice to aspiring designers: “Stay true to your vision, embrace your heritage, and build strong relationships. The fashion industry is not just about creating beautiful designs; it’s about telling a story and believing in yourself.”
The upcoming "Malikat" event promises to be a celebration of luxury, creativity, and heritage, setting the stage for what is sure to be a defining moment in Somy Madani illustrious career.
