McDonald’s the chain of fast-food restaurants known to all Earth’s inhabitants and recently the film “The Founder” about the company’s story was shown, which contains great and profound messages and contents in all social, legal, business and investment sectors, including the following:

The great importance of the name and trademark within the general framework of intellectual property rights, both literary and industrial terms, as it will become the most valuable and treasured element for the assets of any company, commercial, industrial or cultural work in any and every sector.

The importance of perseverance and determination to work, succeed and not surrender to social and economic conditions, but rather to human beings, especially young people, to seek opportunities, increase experiences and willingness for work to acquire skills so that they can work and succeed.

The new innovation is in constant need of development, protection and investment decision support with economic advisory expertise and competencies. It is the main turning point in the McDonald’s success story from just a single restaurant serving fast food to the world’s largest restaurant chain.

Legal and judicial expenses and burdens are part of the economy and have a significant impact on major and main decision-making in the conclusion of reconciliation and settlement or completing the process before the courts or arbitration in what is known as the economics of litigation, which must be constantly taken into account by companies and businessmen.

The conclusion and the lesson are that the owners and founders of McDonald’s, which is their family name, were prevented by law and the judiciary from using the name and removing it from their restaurant that invented fast food in America and became the right of businessman Ray Kroc who used the law, courts, experts and consultants to develop the business and build the McDonald’s Empire around the world as to become one of the largest real estate developers other than fast food providers.

McDonald’s is a lesson for everyone and not just a beautiful film whereas it gives a lesson in the meanings of perseverance, determination, passion and love of success.