Several months ago, I wrote an article about a footballer in Al-Nassr Club, published in this newspaper, in which I talked about the players’ association with marketing, investment, and international brands.

Cristiano Ronaldo, his name as a brand in the field of sports, especially football, led to making him joining commercial investments, which contributed to making him the owner of stores and hotels, as well as many restaurants and brands that bear his name in his country.

However, today, after Al-Nassr Club announced the contract with the player having the highest salary for a football player, this confirms the importance of what I referred to in my previous article.

The moral value is more important than the sporting value. Therefore, according to the statements of the President of Al-Nassr Club, he mentioned that the player is a partner of the club in spreading the game and supporting sports academies.

Without losing sight of other major sports, such as motorsports, cricket, rugby, American football, basketball, aquatics, polo, equestrians, camels sports, other games that are popular and have global audiences, including trails of art, culture, tourism and entertainment.