Majed Garoub

There are no words for the number of personal titles and championships earned by the legendary Portuguese player Cristiano Ronaldo, alongside the clubs he has played for in Portugal, England, Spain, and his last season with Italian Juventus.

I will be instead discussing him as a label and brand name that has exploited the media and the fame in sports world, especially football, as he evolved from a figure in sports media to the owner of shops, hotels as well as restaurants and clothing brands all bearing his name.

In my opinion, the move to remove a can of Coca-Cola in front of him in a press conference on the sidelines of the last European Championship is a legal violation and not a personal expression for which the Portuguese team is held accountable as the player himself.

Some football celebrities are good at commercial investments and their use of sports fame and media, and unfortunately, some of them have slipped into drugs, and others have descended into corruption at the level of continental and international federations.

After earning an immense amount of wealth at the expense of playing with Juventus, Ronaldo now expends his life in the capital of sports investment, England and the stronghold of the money industry, economy and sports Manchester United.