RIYADH — Intigral, a leading provider of digital entertainment, sports and related solutions in the MENA, participates in the MIPCOM (Marché International des Programmes de Communication) event taking place on Oct. 14-17 at the Palais des Festivals in Cannes, France.

Intigral’s participation will include a dedicated booth highlighting Jawwy TV and its detailed services to visitors. The booth will also address the platform’s role in achieving the Kingdom’s digital transformation targets through presenting a unique selection of entertainment content in aims to fulfill the entertainment needs of families and viewers in the MENA region.

MIPCOM is a leading international annual convention that was founded in 1985 to gather media and entertainment content market professionals. This year, the event is set to host 13,800 participants from 110 countries around the world, including 250 notable speakers from global sector leaders to discuss the latest trends and developments within the entertainment content sector, and also explore growth and innovation opportunities presented by rapidly developing digital technologies.

Intigral, which is backed by Saudi Telecom Company (STC) is pursuing an ambitious expansion strategy to invest in producing original content as well as consolidating an already strong library of international titles over the coming years in order to maintain its leading position within the regional sector. Moreover, and through its development efforts, the company seeks to revitalize the Saudi entertainment sector and contribute towards realizing the targets outlined within the National Transformation Program, a key program of the Saudi Vision 2030. — SG