SHANGHAI - No one told them it was gonna be this way.

Millions of Chinese "Friends" fans are heartbroken after a video site pulled the US sitcom, beloved by millennials in China for its endearing young characters and as an English conversation resource.

Top portal Sohu had broadcast reruns of Monica, Rachel, Chandler and the gang since 2014, but abruptly stopped in April, citing only unspecified "copyright issues".

The move has touched off anguish on Chinese social media sites such as the Twitter-like Weibo, where a "Friends offline" hashtag has generated millions of posts.

Many have called for Sohu to re-up on its "Friends" rights, with others offering advice on where to download pirated episodes of the Emmy-winning show, which originally aired in the United States from 1994-2004.

The sitcom, centered on a group of young New Yorkers, became a global hit through syndication, but perhaps nowhere more than in China where it first gained a following from pirated DVDs or illegal downloads before streaming rights were secured.

Millions of Chinese youngsters identify with the theme song's lament - "your job's a joke, you're broke, your love life's DOA" - and relish the chance to burnish their American-style English.

Some English training courses in China even assign the show as teaching material.

Guo Yujin, a customer-service executive and longtime "Friends" fan, called the program "a window through which Chinese can learn American culture."

"I learned so much conversational English, things that you can't learn from books. Books only have the most boring grammar, but this is very life-like," she said.

Guo spoke while having lunch in Shanghai's "Friends" cafe, a spot-on facsimile of the "Central Perk" hangout frequented by the cast.

The proprietor is 39-year-old Du Xin, a "Friends" fanatic who opened his first cafe in Beijing in 2009 and also has one in Guangzhou.

CENTRAL PERK

They feature "Central Perk's" signature window logo, big orange couch, and a TV that loops episodes all day.

Coffees come with messages like "I (heart) Rachel" and "I'll be there for you" traced into the foam, and customers frequently queue up outside on weekends.

Du got hooked after "Friends" was there for him during a romantic break-up in college.

"The show gave so many things that we long for, such as the love between Chandler and Monica, Rachel and Ross. That is from an ideal world and that is what ideal love and ideal marriage look like," he said.

Du, who took "Gunther" as his western name after the fictional cafe's barista, said the stores are losing money, however, due to rising competition from proliferating coffee houses in China as the beverage gains popularity.

Another potential threat: Warner Bros, the show's producer, recently acquired the "Central Perk" copyright, causing speculation it may build its own cafes. - AFP