ASHOK Leyland, the market leader in staff transportation in the Kingdom of Saudi Arabia, and fourth largest bus manufacturer in the world, along with Western Auto, its authorized dealer in KSA, has completed 10 years of its successful presence in the Kingdom winning customer’s confidence and trust.

Ashok Leyland, with a considerable market presence in the GCC for over 35 years, has strengthened its position in Saudi Arabia since 2007, and is inspired by the magnificent ‘Vision 2030’, led by Crown Prince Mohammed bin Salman.

“We are excited to be part of Vision 2030. Ashok Leyland is already gearing up to meet the market demand at the same time introduce a wide range of product-line for the customers.”, said Ravi Panga, Vice-President for International Operations, while commenting on this occasion.

Ranganathan, Chief Operating officer, Western Auto, added “we have been directly and indirectly part of the infrastructure development in the Kingdom for more than a decade. Now, we are unveiling our plan where our customers will benefit from our comprehensive package of products, after-sales and resale”

On the occasion of introducing Oyster 2018 model, a mid-sized 32-seater bus, equipped with best-in-class features for maximum safety and comfort, Karthik Ganesan, Regional Manager, MENA, said “Safety, comfort and lowest cost of ownership for our customers’ remains our top priority. Particularly, the Oyster underlines all these features and has created a new benchmark. Oyster’s highest seating capacity 32seats will offer best returns on investment at any point of time. We are excited with the growth in volumes in the Midi-bus segment which has opened up a new dimension for our portfolio. We will continue with our new product offerings and introduce a host of new products across trucks and bus segments, to suit the customer requirements.” Ashok Leyland made their mark in midi-bus segment with sales of units of OYSTER in large numbers throughout the GCC with independent operators, Rent-a-car companies and private schools.

Western Auto announced its new after-sales service campaign ‘Old Bus, New Life’. “We are excited to introduce the after-sales service campaigns. The parts bundle saves time, costs and manages inventory for the Customer, while the ‘Old Bus, New Life’ initiative allows the customer extend the life of bus,” said P. V. Ranganathan, COO of Western Auto, in KSA.

“Our technical expertise, trained mechanics and genuine parts will give an unmatched experience to the customers as well as passengers” he added. Ashok Leyland’s sole authorized dealer in Western Auto, has five full-fledged sales and service touch points across the kingdom and are expanding. “We have always believed in customers’ profitability and our well-trained sales force ensure that right vehicle is recommended to the customer that suits his application. At the same time, we are the best-rated service and parts network across the country. Our customers appreciate us for our onsite Service, delivered by our service trucks besides driver and mechanics training to customers”, he added. With new products around the corner from AL, supported by Western Auto’s Sales, service and Resale initiatives, Ashok Leyland is poised to climb new heights in customer satisfaction within the Kingdom

“Aligning with the vision of the Saudi Crown Prince, Western Auto has initiated many training programs to create a new breed of Sales & Service leaders in KSA from both Saudi Nationals and expats, alike. We are excited and prepared for Vision 2030 and look forward to be part of Kingdom’s New Era,” said Ranganathan. — SG