GULF Advantage Automobiles (GAA), the importer of Renault vehicles in Saudi Arabia, and Taajeer Holding celebrated recently the first joint activation of their strategic partnership at the Taif ‘Motor Souq’ Showroom. The activation ceremony allowed Renault customers to get a personal experience on what the renowned French automaker has to offer.
The strategic partnership includes the sale of all Renault models through Taajeer’s Motor Souq showroom across KSA. Taajeer Finance will also be able to provide retail and fleet finance solutions to all customers. On top, Taajeer will be offering operational lease solutions to Renault fleet customers through Taajeer’s car leasing company ‘PRIMO’ and will be providing after sales service to Renault customers through ‘Taajeer International’.
A series of meetings between GAA officials and top ranking executives from Taajeer Holding were organized to strengthen the collaboration and the new partnership. Discussions on how to best service the Saudi market dominated the agenda. The Motor Souq sales team as well was trained on the Renault vehicles and its unique selling prepositions. Special offers of Free VAT and Cash back of up to SR 5,000 was announced for all retail customers. Likewise, product demonstrations and test drives were given to customers during the event.