ABDUL Latif Jameel Company (Lexus) presented its aggressively styled, high-performance and agile handling LC500, and the All-new flagship model LS500h at the opening of the first cinema ever in Saudi Arabia at King Abdullah Financial Center, inaugurated by the Minister of Culture and Information, on April 18.

It is fundamental for the company to take part in such an outstanding entertainment event which is considered a recognition of the kingdom’s vision 2030 aiming at improving the quality of individuals’ lives throughout cultural and entertainment ventures. This surely will play a significant role economically, in addition to creating more job opportunities in the Kingdom.

Lexus also announced how pleased they have been with the amount of success that the movie achieved so far, as the movie is expected to be one of the most successful movies of the year.

From the very beginning, Lexus has planned to collaborate and chip in the production of this huge movie to feature its new and anticipated models, LC and LS 2018. — SG