While veiled hair may be out of sight, this does not mean that it needs any less attention. And for those women that have covered hair, they would know their hair needs a tailored treatment. For five years, Pantene scientist have studied the stresses hair that is covered goes through at different moments during the day and discovered two key moments that affect women’s satisfaction with their hair. Accordingly, Pantene created two unique treatments designed for those moments. One that revives hair the minute hair is unveiled and another that ensures hair is shielded from day-to-day wear and friction.

With the majority of women in the Middle East wearing a veil, most can identify with the dull, lackluster look and feel that can come with constantly having covered hair. When hair does not have the chance to breathe, or gain the necessary Vitamin D it needs, the addition of nourishing ingredients can improve its overall look and feel.

"Our vision has always been to provide every Arab women with strong, beautiful hair. After years of research in collaboration with Arab women, it was evident that veiled hair required an extra level of care. With this being true to the majority of the Arab population, it was critical that we take this important step to meet their unique veiled hair needs with a dedicated solution. The New Pantene pro-V Revitalize collection is a two-step regimen designed to protect and revitalize veiled hair at key veiling and unveiling moments,” Heba Abulhassan, Senior Brand PR, Communications Manager at Pantene told Saudi Gazette."

Pantene Pro-V Revitalize Collection is a two-phased treatment that provides an, easy to use, every day haircare routine, especially formulated for women that veil. Comprised of two steps: step one, an oil replacement, to shield hair against day-to-day rubbing and, step two, a nourishing mist that rejuvenates and helps add volume to flat hair that has been under a veil all day.

The first step of the new Pantene Pro-V Revitalize Collection, the Pantene Pro-V Oil Replacement is a protective step that can be used before veiling to ensure hair is shielded under the veil. The formula contains active ingredients and a Pro-Vitamin formulation, which targets the areas with the most damage offering up to twice the level of absorption that regular oil does.

Step two, Pantene’s Hair Breeze Spray, a lightweight moisturizing breeze spray, is designed to revitalize hair in-between or after veiling and contains nourishing ingredients and a fresh fragrance that gives a moisturizing boost to flattened hair returning veiled hair to full vitality when needed.

Pantene Pro-V Revitalize Collection replaces what veiled hair often lacks with everyday protection, so now you can give your hair the care it needs restoring it to its full glory whether you’re veiled or not.