MOHAMED Yousuf Naghi Motors Company, the authorized dealer of Jaguar and Land Rover in the Kingdom of Saudi Arabia sponsored the Scent, Perfume & Roses Festival at the Boulevard Center, the most luxurious shopping center in Jeddah. With its on-site vehicle display, this sponsorship initiative gave the opportunity for females to have access to up-to-date information on the latest Jaguar and Land Rover models as the introduction of female driving permits approaches.

Female visitors were able to have a closer look and explore the Jaguar F-PACE, a performance SUV that combines maximum driving exhilaration with efficiency surging from its advanced technology systems. As well as the new Range Rover Velar with its revolutionary design philosophy, Intelligent Driveline Dynamics (IDD), Touch Pro Duo infotainment system and many other features that provide an exciting and attractive driving experience.

Mohamed Yousuf Naghi Motors’ sponsorship of this festival comes within the framework of reaching the affluent Jeddah community. Andre Bonthuys, Managing Director of Mohamed Yousuf Naghi Motors Jaguar Land Rover, expressed the company’s readiness to support women’s driving in Saudi Arabia.

“Our presence in this Boulevard Scent event is a clear mark for the brands’ success in the Saudi market, especially in light of the developments taking place in the Kingdom” added Bonthuys. “Times are exciting at Jaguar Land Rover, having recently launched several stunning new products with more to come over the next few months. Our business has been going from strength to strength over the past few years achieving a solid performance, and we expect this strong performance to continue with our robust plan to further grow our business in the Kingdom of Saudi Arabia”.

Jaguar’s design innovation is one of the most important attributes of the Jaguar brand which has led to the revitalization of the product line-up over the past years. This design innovation has a great correlation with the perfume world as both rely on craftsmanship, artistry and love for the creative process.

Females attending the event expressed their happiness from the experience which aimed at combining latest distinguished collections of perfume, roses and Jaguar Land Rover cars. — SG