GMC, the truck and SUV manufacturer has announced the launch of ‘Like A Pro’, a new campaign evolving its ‘We Are Professional Grade’ positioning. ‘Like A Pro’ celebrates GMC vehicles and customers — people who passionately live life to a higher standard. The ‘Like A Pro’ campaign illustrates the core values of ‘We Are Professional Grade’ and shows the emotional connection customers have with their GMC trucks and SUV models.

With the new campaign, this is first time in the region that the brand, which has been present in the Middle East for over 93 years, has taken its brand messaging in a new direction, marking a key moment in the brand’s ongoing development.

Sajed Sbeih, Head of Brand for GMC Middle East, said: “Our campaign is about doing the ordinary in an extraordinary and professional way. We have long recognized that GMC customers have exceptional standards and are dedicated individuals, whose passion and abilities set them apart. This is why ‘Like a Pro’ so encapsulates the fundamental approach to life that we see every day in our customers. We believe that this campaign will strike a powerful chord with our audiences.”

The campaign content will feature GMC Denali trucks and SUVs — the pinnacle of Professional Grade. Earlier this year, GMC Denali models passed the 1 million sales milestone and represent nearly 30 percent of GMC retail sales. The campaign also boasts the all-new GMC Terrain, which joins the hot-selling, recently redesigned GMC Acadia in the GMC SUV lineup.

Built on the philosophy of ‘We are Professional Grade’, which celebrates GMC vehicles and customers - people who passionately live life to a higher standard - GMC has manufactured pickups since 1902. With a rich heritage in the Middle East and an impressive 115 years of presence, innovation and engineering excellence is built into all GMC vehicles. The brand is evolving to offer more fuel-efficient pickups, crossovers and SUVs.

The GMC portfolio in the Middle East features the Terrain SUV, Acadia Crossover, and Sierra half-ton pickup, Yukon, and Yukon XL full-sized SUVs. All models are available in the premium Denali trim. GMC also offers customers a high-level aftersales service experience. — SG