HYUNDAI Motor Company and its distributors in Saudi Arabia – Wallan Trading Company, Almajdouie Motors and Mohammed Yousuf Naghi Motors – have announced plans for a major youth education campaign under the slogan ‘Follow Road Safety Rules’.

Being launched to coincide with the start of the new school year, the campaign will be comprised of a range of activities. These will include traffic safety awareness lectures and seminars under the supervision of traffic safety experts and specialists, followed by field driving experiences to identify the traffic laws and regulations.

The specialized seminars will focus on topics related to road safety measures, as well as answering students’ questions, emphasizing that following the correct rules is the foundation of safety for all road users. Promotional materials will urge people to abide by all traffic rules to ensure safer roads, with the campaign to share its message through print and broadcast media, social networking and outdoor advertising.

Activities are being planned and carried out in cooperation and coordination with the General Directorate of Traffic, universities, and other concerned parties in both public and private sectors in Saudi Arabia.

Hyundai’s Head of Operations for Africa and the Middle East Mike Song said: “This campaign reflects Hyundai Motor Company’s strategy and vision for the highest levels of traffic safety for all road users, eliminating the harm caused by traffic accidents, including deaths, injuries and opportunities lost.

“We hope to help consolidate and support local efforts to improve road safety, and believe that education and raising awareness can bring about permanent improvement.”

The campaign forms part of Hyundai’s commitment to corporate social responsibility (CSR), and it is intended that students can promote a culture of road safety among their peers. — SG